Colleagues helped us not only to choose the strongest players for the tender, but also organized the first meetings-acquaintances, within which the emphasis was already correctly placed on the experience of agencies with non-standard complex products, on their approach to analytics and strategy, an excellent question-and-answer session was organized, which helped us determine the final list of participants before the final briefing, it made it possible to spend the total time resource as efficiently as possible on exceptionally fruitful work.